Brandalism

Brandalism is a form of activism that emerged in the UK during the 2012 Olympics, using 'culture jamming' to critique and challenge the power of corporations. This international collective of artists and activists focuses on anti-capitalist, anti-consumerist, and environmental concerns, seeking to disrupt the public relations advertising of big businesses by intervening in ad spaces that typically promote consumption. By using subversion as a tool to highlight the social and environmental injustices perpetuated by capitalism, Brandalism aims to agitate, educate, and empower individuals who want to challenge corporate power.

Brandalism serves as a powerful tool for raising awareness about pressing social and environmental issues. By infiltrating public spaces typically dominated by corporate advertising, Brandalism forces viewers to confront uncomfortable truths about the destructive nature of consumerist culture. Through their interventions, exhibitions, and workshops, Brandalism encourages critical thinking and active engagement with the issues at hand. By providing resources and guides for individuals to participate in these activities, Brandalism has democratized the process of challenging corporate power, making it accessible to a wider audience.

(Photo from pixabay)

 https://bblearn.londonmet.ac.uk/ultra/courses/_52421_1/outline/file/_3959799_1