Web analytics is a powerful tool that allows businesses to track and analyse user interactions on their websites. By monitoring data such as the length of time users spent on the site, the pages they visited, and their actions like clicking on links or filling out forms, companies can gain valuable insights into their online performance. This information is crucial for driving continuous improvement in the online experience for customers and prospects and achieving desired outcomes both online and offline.
The concept of web analytics has evolved over time, with the emergence of Web Analytics 2.0 as defined by thought leader Avinash Kaushik. This approach emphasizes the analysis of both qualitative and quantitative data from websites and competitors to enhance the online experience. By focusing on understanding user behaviour and driving improvements based on data-driven insights, businesses can better cater to their target audience's needs and preferences.
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https://bblearn.londonmet.ac.uk/ultra/courses/_52421_1/outline/file/_4033260_1 (Class about Analytics)
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